Right now, the AI market is booming. Thousands of startups are popping up everywhere, and investors are putting millions of dollars into these companies.

Earlier this year, my co-founder and I raised capital for our own AI startup. We talked with many investors before choosing the ones we believed would really help us on our journey. In fact, through our investor, we have a partnership directly with Microsoft and OpenAI (more on that here).

If you’re thinking of raising money for a startup, particularly in AI, here’s my number one piece of advice. Ask yourself this question:

“Do you truly and honestly believe you’re a good investment?”

This was the advice given to me, and as I thought more about it, I realized just how important it was.

Investor meetings shouldn’t come across as sales pitches. Be genuine, share your honest thoughts and feelings, and allow investors to see your vision sincerely.

So, if you’ve got an idea for an AI startup and want to raise money, go for it. Just put yourself in their shoes, would you give yourself the money?